Sometimes, hyping your project in advance is a double-edged sword. In the best-case scenario, you get people excited about the things that will be in your upcoming movie/show/game/media extravaganza, and early ads will build interest for when the work finally comes out.
And then there are the cases where the advance word results in a large amount of complaining. Tainted By The Preview covers all [...] [tvtropes.org]