Most companies have a habit of using extreme hyperbole to sell a product. One common way of doing this is Cereal Induced Superpowers. There is also use of making people seem Too Incompetent to Operate a Blanket. The third is to cast a few magic charms and bestow upon it the power of Cheese: that is, hyping up the perceived desirability of the product to comically absurd levels.
In the context of [...] [tvtropes.org]